OUR NETWORK:CompTIA TechLore DijitCommunity PogoPlugged MyOpenRouter About UsAdvertiseContact Us
The Largest Online Community
for Software CEOs and Executives.

 
Learn about scoring Forum's Raw Score: 40849.2
June 25, 2002 04:44 PM
Rating (0 votes)
  • 1
  • 2
  • 3
  • 4
  • 5
Rate This!

Member Avatar

Adam Brown

Member
Joined: 06/25/2002

Wanted to get an opinion on the most effective way software providers use as a basis to increase the price of renewal maintenance and upgrades (barring company performance, market conditions, and current internal pricing strategy)?

Using CPI (Consumer Price Index) plus a certain percent over the CPI seems like the most logical choose? How about using the Prime Rate?

Is it smart to put this in the renewal contract?

Discussion:    Add a Comment | Comments 1-3 of 3 | Latest Comment

June 25, 2002 9:31 PM

I will leave it to other SW vendors to address your issue about how they increase the price of renewal maintenance and upgrades.

I have never seen a company use the CPI as a way to justify price increases. And I have probably dealt with a couple of hundred companies directly and a thousand more indirectly...

My sense is virtually no company (except perhaps in commodity businesses) uses the CPI anymore. (Not even the car companies who used the CPI back in the '60s and '70s)

You would be better off raising prices for software and pegging maintenance and upgrades to the (rising, current) prices.

Think about how you reinforce the value your software offers. Does pegging higher prices to the CPI do it?

Hope this helps.

Jim Geisman

[COLOR=DarkRed][B][URL="http://www.softwarepricing.com"]Software Pricing Partners, Inc.[/URL] [COLOR=Black]+508-647-0330[/COLOR][/B][/COLOR]

June 25, 2002 10:28 PM

I've never heard of anyone using the CPI, either. And, I question whether any sort of automatic annual increases make sense -- or are salable.

Think about it from a (crabby) customer's perspective: I'm paying you X thousand dollars now, and you want to extort 20% of that number from me annually in order to fix your own bugs and make up for your inadequate documentation, and now you want another 4%-5% just to cover your inflationary expenses?

Now, if you want to do price increases annually, that's okay, but I think it's risky to tie those increases to anything other than very real, demonstrable improvements in your product or service. And, it's risky to do it with all your products/services across the board. And, it's risky to do it every year.

Personally, I'd play the averages: If I thought the "right" price for maintenance was 18%, I'd set it at 20%, so that I'd make a little extra one year and not quite enough another, then do an increase (if I really needed it and could justify it) every third year.

Or, I'd do a more radical change: Not charge maintenance at all (at least not visibly), and rent my software quarterly with a 2-year minimum contract, with all service built into the rental price.

February 19, 2012 4:23 PM updated: February 19, 2012 4:24 PM

Crabby, yes, and not without reason. I hate most of the systems that I use, but what if your business has different values and is very value-concious? There's something missing here.

If CPI is 3.5/4% and I look back at this in 5 years time - I am effectively losing a fair whack of my profit, assuming most of my costs are fixed (and rising).

Problem:
- if software doesn't deliver value they won't renew
- if it does I can't maintain my profitability

There's not much upside here. Software is a commodity, but the real costs are in keeping software relevant, updating it for new tech, etc, support. And sometimes this is more expensive than creating software in the first place.

Now, show me another business that won't increase prices over the next 5-10 years. Of course the real problem is this: software companies have ridden the wave now and created the problem.

We create great software, and I do not want to see my profitability eroded by an industry that hasn't delivered. Point is, if you can't charge, you can't deliver. In summary:
- if they don't buy more licenses, you get trapped into an agreement that becomes less profitable by the year, and probably more onerous
- if they do, they will certainly initiate the "bulk" purchase order. Lets just make sure when we get there we are on a good base price, cause we'll get negotiated down anyway.

Discussion:    Add a Comment | Comments 1-3 of 3 | Latest Comment

Add Your Reply

(will not be displayed)

Email me when comments are added to this thread

 
 

Please log in or register to participate in this community!

Log In

Remember

Not a member? Sign up!

Did you forget your password?

You can also log in using OpenID.

close this window
close this window