Everyone knows that performance shouldn't be measured by the activities that we do, but by the outcomes we bring.

But if that's the case, then why do so many CEOs still measure marketing's performance based on the number of trade shows attended, media mentions, or e-mail list size?

And why do so many of us still allocate marketing spend across a variety of mediums, in hopes that we'll "hit the jackpot" with just one tactic?

Just in time for your annual planning sessions, SoftwareCEO is hosting a seminar designed to help you get the most bang out of your 2010 marketing spend.

CEOs, VP or Director of Marketing/Sales, new marketing personnel, product managers, all marketing personnel

We'll give you the lowdown on what your marketing people should be doing, knowing, and demonstrating…

…in order to drive real revenue growth for your company.

By the end of this session you'll know:

• How much marketing strategy is needed
• How to keep your marketing tactics and budget spend inline – every time
• How to hold marketing accountable to company objectives and targets

…and more.

Copy of the slide presentation.

Absolutely nothing.

Alyssa S. Dver, CEO
Mint Green Marketing

Alyssa Dver is a serial entrepreneur, instructor, and high-tech marketer that's worked as CMO for numerous companies including Nokia, Pitney Bowes, Logmatrix, Zebra Technologies, plus dozens of small startups.

From 2001 through 2005, Dver was the CMO at SEDONA Corporation, a public company providing CRM software to the small and midsize financial services market. She left SEDONA to pursue the development of her own business management and marketing consulting company and non-profit initiative, The Center to Prevent Lost Children.

With a track record of success in software product management, marketing, and sales, Dver is well known in the software industry as a thought leader. She's contributed articles to Software Magazine, BusinessWeek, Entrepreneur, and Chief Marketer, and authored two books: "No Time Marketing" and "Software Product Management Essentials."

In 2006, BusinessWeek labeled her one of eight female entrepreneurs to watch in 2007.

This month, American Express OPEN will feature Dver as their highlighted entrepreneur.