Marketing Spend: How to Stop the Bleed in 2010
[more info]
|
Alyssa Dver, CEO, Mint Green Marketing
|
12/17/2009
|
Think You’re Ready for SaaS? Think Again!
[more info]
|
Lincoln Murphy, Sixteen Ventures
|
11/12/2009
|
Keeping an eye on the competition – Go Beyond Google
[more info]
|
Sean Campbell, Cascade Insights and
Scott Swigart, Cascade Insights
|
10/15/2009
|
How to Create and Deliver Surprisingly Compelling Software Demonstrations
[more info]
|
Peter E. Cohan, Principal, The Second Derivative
|
9/17/2009
|
Social Networking Secrets for Software Execs
[more info]
|
Mark Amtower
|
8/20/2009
|
Value Selling Maturity Is Key to Sales in Tight Times
[more info]
|
Anthony Sarno, ProveIT
Robin F. Goldsmith, JD, Go Pro Management, Inc.
|
7/23/2009
|
International Channels – Growing Your Revenues in Global Markets
[more info]
|
Harald Horgen, President of The York Group
|
5/14/2009
|
Navigating the Channel – How to on-board new partners for maximum performance, and faster cash results
[more info]
|
Ken Beam, The VAR-City
|
4/16/2009
|
Our Marketing's Not Working – Why?
30 questions to diagnose and fix your company's problem "in no time"
[more info]
|
Alyssa Dver, CEO, Mint Green Marketing
|
3/19/2009
|
How to Outsource Your Marketing - Successfully
[more info]
|
Judy Schramm, CEO, JMR Consulting
|
2/19/2009
|
Software M&A Annual Review 2008, and How To Maximize Your Company's Value in 2009
[more info]
|
Ward Carter, President, Corum Group
Ryan Blakely, Vice President Research, Corum Group
|
1/22/2009
|
Recession-Proof Your Software: A Special Panel Discussion
[more info]
|
Judy Schramm, President, JMR Consulting
Steve Kraner, Principal, TopLine Solutions
Bert Vermeulen, Founder, Corp21
|
12/11/2008
|
Selling Enterprise Software: Master Class
[more info]
|
Roy Daya, CEO, Digital-Clay
|
11/13/2008
|
B2B Sales Support: Beginning With The Endgame
[more info]
|
Maureen Blandford, MindTime® Group
|
10/16/2008
|
My software's worth WHAT??
5 approaches to valuation
[more info]
|
David J. Harkavy, Robinwood Consulting, and
Daliah Saper, Saper Law Offices, LLC
|
9/18/2008
|
Guerrilla Partnerships: How a How a New Generation of Partner Program Trends Equals ISV Growth Opportunities
[more info]
|
Tricia Wurts, President, Wurts & Associates, Inc.
|
8/21/2008
|
Better, Cheaper Leads through Optimized SEM Tactics
[more info]
|
Dale Hursh, SmartSearch Marketing
|
6/12/2008
|
Sales Myth vs. Reality: 22 Truths about the Undone Deal
[more info]
|
Kristin Zhivago, Zhivago Marketing Partners
|
5/15/2008
|
Marketing’s Magic Formula: Rev-Up Sales with Web 2.0 tactics, Optimized Conversions and more
[more info]
|
Susan Tatum, Tatum Marketing
|
4/17/2008
|
Patent or Perish: A Crash Course on Patent Law
[more info]
|
Chris Katopis, CompTIA
|
4/3/2008
|
After the Coding is Done: 12 Things I Wish Someone Had Told Me Before I Started My Software Business
[more info]
|
Charles Mills, Software Due Diligence and Mark Riffey, Rescue Marketing
|
3/6/2008
|
Killer Product Launch Secrets to Crank Up Sales: How to Create Pent-Up Demand for Your Products without Breaking the Bank
[more info]
|
David Daniels, Launch Clinic
|
2/21/2008
|
Software M&A Annual Review 2007, and How To Maximize Your Company's Value in 2008
[more info]
|
Ward Carter, Corum Group
|
1/24/2008
|
The Balanced, 3-Legged Stool: Three Very Important "Ps" That Will Make (or Break) Your Channel Program
[more info]
|
Ken Beam, The VAR-City
|
12/13/2007
|
Funding Your Firm: How to Find (and Get) Money to Grow
[more info]
|
Bert Vermeulen, Corp21
|
11/15/2007
|
PR Series: Seminar 2
Turn Up the Volume with a Comprehensive Media Plan that Includes Web 2.0 Technologies
[more info]
|
Joe Austin
VP Client Relations, Ventana Public Relations
Maureen Miller
founder, Total Marketing Concepts
|
10/25/2007
|
PR Series: Seminar 1
How the New Rules of PR Can
Help an Emerging Firm Attract Media Attention
[more info]
|
Joe Austin
VP Client Relations, Ventana Public Relations
Maureen Miller
founder, Total Marketing Concepts
|
10/18/2007
|
Organic Growth: Prosperity from the Inside Out
[more info]
|
Fran Grigsby, Next Level International
|
9/6/2007
|
How I Beat the Big Dogs at the Software Game: 3 CEOs Share Their Secrets to Success
[more info]
|
Dave Hersh, CEO Jive Software
Jamie Lerner, CEO CITTIO
Jeffrey A. Pancottine, CEO eProject
|
7/19/2007
|
The CEO's Role in Selling your Software Products and Services
[more info]
|
Barry Rosen, The Pursuit Group
|
6/28/2007
|
Marketing Primer for the Software CEO: 8 Critical Components That Every Small ISV Should Have In Their Marketing Plan
[more info]
|
Judy Schramm, JMR Consulting
|
6/14/2007
|
How to Create Killer Alliances that Help You Dominate Your Market and Make a TON of Money!
[more info]
|
Ted Finch, Chanimal Marketing
|
4/19/2007
|
Search Engine Marketing Tactics on a Shoestring Budget
[more info]
|
Jill Whalen, HighRanking.com
|
3/22/2007
|
7 Critical Mistakes Software Company Execs Commonly Make with their Revenue Stream — And How You Can Avoid Them!
[more info]
|
Winton Churchill, Churchill Method, Inc.
|
2/22/2007
|
Software M&A Annual Review 2006, and How To Maximize Your Company's Value in 2007
[more info]
|
Ward Carter, Corum Group
|
1/25/2007
|
When Good Channels Go Bad: How to Boost Performance With a Simple, Low-cost Tune Up
[more info]
|
Ken Beam, The VAR-City
|
12/7/2006
|
SaaS Series: Seminar 3
Impact on Operation, Finance, and M&A
[more info]
|
Don Best, VP, Jamcracker
Ward Carter, President, Corum Group
Mike Twarozynski, CFO, Plexus Systems
Charlie Thomas, CEO, Razorsight
|
11/2/2006
|
SaaS Series: Seminar 2
Sales, Marketing, Pricing and Legal Implications
[more info]
|
Ken Boasso, Co-founder, Keychain Logic
Jim Geisman, President, Marketshare
Hank Jones, Lawyer
Treb Ryan, CEO, OpSource
Mark Symonds, CEO, Plexus Systems
|
10/26/2006
|
SaaS Series: Seminar 1
[more info]
|
Jeff Kaplan, Founder and Managing Director,
THINKstrategies
Jim McGeever, CFO and GM, Netsuite
Mark Symonds, CEO, Plexus Systems
Charlie Thomas, CEO, Razorsight
|
10/17/2006
|
A Lesson from Chasm Institute
in How to Use Segmentation
to Compete More Effectively
[more info]
|
Mark Cavender, Chasm Institute LLC
|
10/5/2006
|
8 Ways to Improve Your Bottom Line: A Crash Course in Using Feedback Programs to Drive Profitability
[more info]
|
Robert Dubicki, Agili-T Group
|
9/14/2006
|
Stop Branding Your B2B Product(and how to spend your newfound marcom dollars!)
[more info]
|
Maureen Blandford, The MindTime Group
|
8/10/2006
|
Blast Through Growth Chokepoints: How To Avoid the Deadly Plateaus that Plague All Software Entrepreneurs
[more info]
|
Brian Turchin, Cape Horn Strategies
|
7/13/2006
|
Optimized Software Sales: How to Find Quality Leads and Shorten Your Sales Cycle
[more info]
|
Winton Churchill, Churchill & Churchill
|
5/18/2006
|
3 Case Studies: How to Position Your Software Product, De-position the Competition, and Generate a Ton of Leads
[more info]
|
Ted Finch, Chanimal Marketing
|
4/6/2006
|
Getting the Analyst's Attention
[more info]
|
Stephen England, Knowledge Capital Group
|
3/9/2006
|
Reel in the Big Fish: How to Sell Into Large Corporations
[more info]
|
Jill Konrath, Selling to Big Companies
|
2/9/2006
|
Software M&A Annual Review 2005: The Year of Consolidation and High Valuation, and How To Maximize Your Company's Value in 2006
[more info]
|
Bruce Milne, Corum Group
|
1/12/2006
|
How to Blueprint, Build, and Manage Your Reseller Channel: 6 Critical Components to Ensure Smooth Selling With VARs
[more info]
|
Ken Beam, The VAR-City
|
12/8/2005
|
Extreme Marketing Tips and Tricks for ISVs: 50 Profit-Building Tactics from Roy Daya, SFM Software's Innovative CEO
[more info]
|
Roy Daya, SFM Software
|
11/10/2005
|
Marketing to Major Accounts: How Tiny Nforma Got its Software in Front of (and Won Deals from) the Fortune 500, with Minimum Cost and Maximum Results
[more info]
|
Bob Serling, Idea Quotient
|
9/15/2005
|
How to Acquire Your First Reference Customers (and Bypass the 7 Startup Sales Blunders Most ISVs Make)
[more info]
|
Chuck DeVita, Growth
Process Group
|
8/18/2005
|
How I Sold My Software Company (and What I'd Do Differently Next Time): First-hand Reports from 4 Former CEOs
[more info]
|
Deepak Amin, Bob Glovitz, Charles Mills, and David Weiss
|
6/9/2005
|
Do You Sell "Me Too" Software? 7 Proven Ways You Can Differentiate Yourself from the Competition and Unspin their Propaganda
[more info]
|
Dave Stein, How Winners Sell
|
5/12/2005
|
Navigating the Partnership Maze: How to Find, Build, and Maintain Industry Alliances that Create Value and Generate Sales
[more info]
|
Sarah Gerdes, Business Marketing Group
|
3/10/2005
|
How to Hire a Software Sales VP: Where They Are, What They Want, and How You Can Keep the Heavy Hitters Happy
[more info]
|
Steve Martin, Heavy Hitter Selling
|
2/10/2005
|
Software M&A Annual Review: Who Got What in 2004, and How You Can Maximize Your Company's Value in 2005
[more info]
|
Bruce Milne, Corum Group
|
1/13/2005
|
7 Sales Negotiation Mistakes Software Executives Makes that Rob Them of Revenue, Margin and Sanity -- and How You Can Avoid Them
[more info]
|
Steve Kraner, TopLine Solutions
|
12/9/2004
|
Living with Open Source: How ISVs Can Turn the Monster Under the Bed into a Profit Partner
[more info]
|
Don Rosenberg, Stromian Technologies
|
11/11/2004
|
4X12 Sales Force Planning: How to Translate Your Revenue Goals into an Accurate Staffing Model
[more info]
|
Barry Shamis, Selecting Winners, and Lynn Shively, 4x12 Group
|
10/14/2004
|
Software Tech Support: How to Do More with Less (and Still Provide Insanely Great Service)
[more info]
|
Jeffrey Tarter, Association of Support Professionals
|
9/16/2004
|
Channels Crash Course: Will VARs and Distributors Build Your Software Sales Revenue, or Bleed You Dry?
[more info]
|
Ken Beam, The VAR-City
|
8/19/2004
|
Software Sales Alternatives
[more info]
|
Mark Gardner, Siebel Systems
|
7/22/2004
|
"7 Critical Mistakes Software Company Execs Commonly Make with their Lead Generation for Complex Sales Cycles,"
presented by Winton Churchill, Churchill & Churchill
[more info]
|
Winton Churchill, Churchill & Churchill
|
5/13/2004
|
The Care and Feeding of Software Sales: A Product Manager's Guide to Giving Them What They Need — Before They Ask
[more info]
|
Steve Johnson, Pragmatic Marketing
|
4/22/2004
|
The Disconnect That's Killing Your Software Sales: How to Get Sales & Marketing on the Same Page
[more info]
|
Mike Bosworth, CustomerCentric Systems
|
4/8/2004
|
Secrets of Long-Term Success: A Behind-the-Scenes Look at the Elite 2% of Software Firms with Consistent Growth + Profit
[more info]
|
Brian Turchin, Cape Horn Strategies
|
3/11/2004
|
Compensating Software Sales Reps: What Works, What Doesn't, and Where the Coin-Operated World is Headed
[more info]
|
Mike Bosworth, CustomerCentric Systems
|
2/12/2004
|
M&A 2004: How to Position Your Company in the Turnaround Year
[more info]
|
Bruce Milne, Corum Group
|
1/15/2004
|
Don’t Hang Up On Telesales: How to Use Your Phone to Maximize Recurring Revenues from Existing Customers
[more info]
|
Colleen Francis, Engage Selling
|
12/4/2003
|
Defining World-Class Service: 10 Things You Must Do to Retain and Renew Your Support Revenues
[more info]
|
Bill Rose, SSPA
|
11/6/2003
|
The Strategic Role of Software Product Management: Technology as a Business, Not a Hobby
[more info]
|
Steve Johnson, Pragmatic Marketing
|
10/9/2003
|
The Tactics of Crossing the Chasm: Programs, Pitfalls, and Opportunities
[more info]
|
Michael Tanner, Chasm Group
|
9/18/2003
|
After the Recovery: Valuations Today and What You Can Expect
[more info]
|
Ward Carter and David Keith, Corum Group
|
7/10/2003
|
Taking the Mystery Out of OEMs: How to Structure and Negotiate OEM Deals That Won't Risk Existing Sales
[more info]
|
Don Rosenberg, Stromian Technologies
|
6/5/2003
|
Pipeline & Process: How to Forecast More Accurately and Increase Sales Productivity
[more info]
|
Mark Gardner, NextLevel Consulting
|
5/1/2003
|
Dial Your Way to Better Leads, Higher Profits — and Double Your Closing Rate!
[more info]
|
Colleen Francis, Engage Selling
|
4/3/2003
|
Analyst Relations: An Insider's View of the Economics, Strategy, and Protocols of Influence
[more info]
|
Christopher Wilder, Knowledge Capital Group
|
3/20/2003
|
How to Hire Great Software Sales Talent — Every Time
[more info]
|
Barry Shamis, Selecting Winners
|
3/6/2003
|
Building the Case for Now: How to Get Your Software to the Top of the CFO's List
[more info]
|
Steve Kraner, Topline Solutions Inc
|
1/30/2003
|
Software M&A in 2002: What to Expect for 2003, and How to Position Your Company for Maximum Value
[more info]
|
Bruce Milne, Corum Group
|
1/16/2003
|
| 
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