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April 19, 2007 — 9:00am to 10:30am (Pacific Time)
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How to Create Killer Alliances that Help You Dominate Your Market and Make a TON of Money! |
presenter:
Ted Finch, Chanimal
Who should attend?
Founder, CEO, President, VP or Director of Marketing, Sales, Business Development,
Alliance Managers, and Product Managers
What's it about?
This seminar will teach you every critical aspect of strategic alliances:
- Why you MUST set them up
- Who you should align with
- What you must do to be successful
- How (with them) you'll make a LOT more money
This is not a stuffy presentation. It is pragmatic and filled with example after example showing how some of the largest and most successful vendors (some who were start-ups) grew incredibly fast because they set up alliances early.
1) Learn how one company’s product was about to be wiped out by Microsoft.
In just six short weeks, they aimed their sights at a different market, formed four key alliances that were already in the space to augment their product, and jointly recruited over 800 new resellers. All at no cost... because the alliances paid for the event, just so they could participate. The company grew so fast they caught the eye of a bigger player who acquired them at record multiples.
2) See how another company (who's educational product was failing miserably) struck a home run when it formed an alliance with Dell, Smithsonian,
and CNN.
3) Discover how a development tools company found a $500 million hole they could fill for Motorola. In less than 90 days after forming an alliance, they were acquired for over $100 million.
4) See how three smaller companies were acquired after forrming an alliance for a national roadshow with Lotus.
5) Learn how one company found new customers by forming an alliance with complementary companies targeting the same prospects. Together, these companies cross-promoted each other's products. The customers (people who wanted to learn to sing) loved it because the alliance gave them an easy one-stop shopping experience for everything they needed.
6) See how one company was quickly (and happily) acquired by one of its competitors after it formed alliances with several defense contractors and won a big deal!
What will the class cover?
- Why you MUST set up strategic alliances
if you plan to dominate your market space
- Learn how to evaluate your build, buy, or align strategy
- Uncover holes in your product that can be filled and
augmented by alliance partnerships —
either permanently or temporarily
- Learn how a large company benefits from
smaller company alliances
(good to know if you are the large or small company)
- Learn the ACID TEST to determine if you should or
should not form an alliance
- Learn what three groups within each company
must be engaged for an alliance to be successful
- Determine the criteria to measure the effectiveness
of an alliance
- Discover an alternative channel through
alliance partners
- Who should be your contact at a potential alliance
company initially, and ongoing
- What you MUST do before you ever contact a
potential alliance
- Discover how an alliance can become your
best prospect for being acquired
- Examine the pros and cons of a formal versus
informal alliance
- How fast you can set up an effective alliance
- Discover how to identify holes in a large company's
product or distribution channel that you can fill
- See how to dominate an entire category by forming
alliances and becoming the dominant, proactive force
and brand in your space
(even if you are one of the little guys)
- How to leverage a strategic alliance as a
counter-strike against your competitors
- Ways an alliance partner can OEM, or resell your product
- Learn what to discuss during your initial contact,
first meeting, and subsequent meetings
- Find out a “secret weapon” you can use to set up alliances
for only $8.00 an hour
- Learn how to create a quick plan of action to keep your
market domination plan on track with your alliances
- Find out how to get free booth space at a trade show,
how to get a free reseller and customer list, how to get
free or discounted ad space, how to get free exposure
in massive direct mail campaigns, how to be invited to
present at the largest sales deals, how to get recognized
by industry analysts, how to get free PR
... and much, much more.
How do you know if you need this class?
- Are you trying to build a reseller channel?
Then you need alliances (hint: Your alliances should be your first
database source for recruiting.)
- Are you trying to move into a new market segment, but don’t have
domain expertise,
don’t have all the right product features, or
need a new set of resellers within the new space?
Then you need alliances.
- Are you looking to quickly be acquired as an exit or growth strategy?
Then you need alliances.
- Do you have a competitor that is doing better at integrating with
core applications?
Then you need alliances.
- Do you wish you had another company that you can talk to
about what is and is not working within your similar market space?
Then you need alliances.
- Do you have a platform that needs applications?
Then you MUST have alliances.
- Are you too small to get attention from the largest potential prospects?
Then you need alliances.
- Are you hoping to influence industry standards?
Then you need alliances.
- Do you have a terrific product, but don’t have the cash to promote it properly?
Then you need alliances.
Are you still reading this? Then you probably need alliances.
What will attendees receive?
Every single attendee will get a FREE copy of the Chanimal Alliance Kit. This kit contains:
- Alliance worksheet.
Use it to determine which categories and companies will be the best alliance prospects.
It also helps you find the business case for the question, “Why should we align with you.”
- Alliance meeting presentation.
A template that contains the items and sequence that will make for a productive first meeting.
- Sample meeting agendas.
You'll get three sample agendas, one for each group you must meet with to make the
alliance profitable. You'll also get a sample main meeting agenda.
- Pick list of action items.
You must come up with a plan of action after each meeting that contains deliverables.
This is a list of product, marketing, and sales action items you should consider.
- Generic NDA — in case you don’t already have one.
Every item in the kit is self-evident and will speed up your alliance process dramatically.
This kit outlines the same process used by several distinct companies to set up 26 alliances. How well did the alliances work? One company was able to recruit over 800 new resellers. Another went from 0% marketshare to total market domination (92%!).
Paid participants in this class get the entire kit at no extra cost.
What should you do ahead of time?
Get a good nights sleep. Be prepared for a very intense, fast-paced, feature rich presentation (with Q&A afterwards) that will open your eyes and hopefully fill your pockets as you execute on the concepts learned.
About the instructor
The instructor for this seminar is Ted Finch, aka Chanimal.
Within the last 22 years:
- He has been a VP or Senior VP of marketing at GE, Motorola, Harcourt, Goldmine, and Virtus (he formed Red Storm Entertainment with Tom Clancy).
- He led the marketing team that published Netscape (#1 best-selling software in the world at the time).
- He was a co-founder and head of sales and marketing at a high-tech product launch startup that grew to 4,000 before being successfully acquired.
- He helped execute the launch of over 400 products and services for over 150 vendors, iincluding 15 Microsoft divisions, IBM, WordPerfect, Creative Labs, Sony, Lotus, Adobe, Aldus, Xerox, Digital Research, Citrix, DCA, Ingram Micro, AOL, Canon, Novel, Intel, Disney, Autodesk, and more.
- He has executed over 1 million promotions and built over 100 formal strategic alliances.
- He has been quoted by over 100 publications, within numerous books, and spoken at dozens of industry conferences.
- He is the owner of Chanimal.com, The Ultimate Resource for Software Marketing, now celebrating it’s 10th year anniversary. He spends most of his time with his unique “Micro Consulting” program.
But if that's not enough to convince you... see what others have said about Ted:
“Ted Finch is one of high-tech’s most knowledgeable
and effective channel specialists.”
Rick Chapman
Author, Product Marketing Manager’s Handbook for Software
“His ability to provide a detailed path to
each project goal
with the associated tasks is remarkable.”
Steve Grushcow,
Edit.com
“Your presentation was great, with very sound practical advice.”
Andy Malla
Get the break out ideas
you need
to
succeed beyond your wildest dreams!
As always, this class comes with a money back guarantee.
If you don't agree that the this is one of the
most profitable sessions you've ever attended, we'll return your money.
You keep the bonuses.
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