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Last Class:

Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

How much marketing strategy is needed
How to keep your marketing tactics and budget spend inline – every time
How to hold marketing accountable to company objectives and targets

… and much, much more.

Events

All classes are 90 minutes in length, and are conducted over the Web with conferencing software and an integrated, phone hookup. You'll be able to see the presenter's materials online, and may interact either via a private keyboard "chat" function or the audio of your telephone.

Registration fees are determined by your membership status at SoftwareCEO.

For regular monthly seminars, non-members pay full price, Site Members get a 25% discount, Power Executive Members get a 75% discount, and members of the CEO's Circle get in free.

For special series seminars, product pricing discounts apply (non-members pay full price, Site Members get a 5% discount, Power Executive Members get a 25% discount, and members of the CEO's Circle get a 50% discount. Save even more $$ off a seminar series by buying a bundle.

To qualify for SoftwareCEO member pricing, your membership must be active at the time the course is held.

Seminar Schedule
Here's the Software University curriculum for the entire year; each listing has links to additional details about the class and instructor.

Past Seminars on CD
All Software University classes are archived on CD and available for sale. The CD includes all slides, audio, and text "chat."

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