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Marketing and PR Image Anything to do with acquiring leads: Market research, branding, ads, PR, direct mail, seminars, shows, etc. [Moderators: Judy Schramm]

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Curt Finch Avatar

The Anatomy of a Great Social CEO

by Curt Finch on March 27, 2014 10:09 AM

We all know just how effective of a tool social media can be when used to help establish and promote a brand, as well as enable interactions with a company. The question that businesses must... More »

Chip Cooper Avatar

Website Legal Forms - Click-Wrapped Agreement Form

by Chip Cooper on December 1, 2013 2:17 PM

Is your SaaS agreement or other click-wrapped agreement or website legal form enforceable? Watch my short video to learn how to ensure that it is enforceable. Related link - Website Legal Forms . Chip More »

Chip Cooper Avatar

Website Legal Forms - Non-Disclosure Agreement

by Chip Cooper on December 1, 2013 11:15 AM

Do you use Non-Disclosure Agreements? Often called "NDAs"? Do you disclose confidential information when you discuss a future business relationship, such as a possible reseller, distributorship, or joint venture agreement? Regardless of your answers, you... More »

Generic Member Avatar

Comparing the Total Cost of Ownership (TCO) of SaaS vs. On-Premise

by Software Advice on March 27, 2013 11:26 AM

As Cloud technologies continue to evolve, more and more software buyers are seriously reviewing and evaluating software as a service (SaaS) solutions against on-premise offerings. While there are many factors that influence which deployment model... More »

BenBradley Avatar

Eliminate bad discounts

by BenBradley on March 18, 2013 11:37 AM

Using marketing to create meaningful product differentiation separates you from competitors and allows you to command price premiums. One differentiation strategy should be the elimination of bad discounts. Discounts should never lead to a loss... More »

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Community Headlines Avatar

Winner of 2011 SoftwareCEO Kindle Giveaway Promotion

by Community Headlines on April 19, 2011 4:51 PM

First of all, we want to thank everyone who participated in the 2011 SoftwareCEO Kindle Giveaway promotion. Your responses will be used to help continue to improve the community for all of you! Now, to... More »

Chip Cooper Avatar

The FTC Slams SaaS Marketers For Deceptive Continuity Programs

by Chip Cooper on August 17, 2012 7:17 AM

Related Link - SaaS Agreement View my video here . Read my article . More »

Community Admin Avatar

Grade your SEO, prevent lawsuits, re-think support, and attend Stanford: all free!

by Community Admin on September 30, 2008 12:00 AM

by Gordon Graham , Editor, SoftwareCEO This time we bring you a free SEO checker that creates a detailed report on your website. Hate paying legal bills for lawsuits? Join a Canadian initiative to prevent... More »

Susan Tatum Avatar

Fresh, Warm Leads - Available Now on LinkedIn

by Susan Tatum on March 18, 2013 10:46 AM

If you still think of LinkedIn as a job hunting / recruiting site or you think of it as just another social media network that doesn’t work for software company marketers, I’ve got news for... More »

Community Admin Avatar

How Beyond.com became a web powerhouse by being flexible

by Community Admin on September 16, 2008 12:00 AM

by Grant Buckler , Senior Writer, SoftwareCEO When Rich Milgram started PhillyJobs.com in 1998, he never expected it to become the world's largest online network of career sites. He did it mainly to find contracts... More »

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