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Marketing and PR

Anything to do with acquiring leads: Market research, branding, ads, PR, direct mail, seminars, shows, etc. [Moderators: Judy Schramm]

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How to cannibalize your own products without getting eaten alive

by BenBradley on April 15, 2012 9:58 PM

The scenario is fairly typical. You launch your SaaS application for $14.99 per month. A few months later, a competitor launches a competing service for $10 per month. How do you respond with a competitive... More »

FTC Report Details Best Practices Regarding Website Legal Documents For Privacy

by Chip Cooper on April 12, 2012 9:32 AM

Related link - Website Legal Documents View my video here . Chip More »

Does activity-based billing create un-needed complexity?

by BenBradley on April 11, 2012 8:32 AM

Complexity is bad. Unless it is good. For ISVs, the days when a license was purchased up-front and the software was delivered and installed on-premise are gone. The proliferation of SaaS business models and the... More »

Deceptive Website Legal Forms Result in $359 million FTC Settlement

by Chip Cooper on April 2, 2012 6:19 AM

Related link - Website Legal Forms View my video here . Read my article: Deceptive Website Legal Forms Result in $359 million FTC Settlement Regards, Chip More »

Website Legal Compliance - FTC Accelerates Crackdown On Fake News Sites

by Chip Cooper on February 29, 2012 7:37 AM

Related link - Website Legal Compliance We’ve all seen headlines in search results like this one – “XYZ Exposed: Miracle Diet or Scam”. And perhaps we actually believed there was objective reporting or unbiased commentary... More »

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Winner of 2011 SoftwareCEO Kindle Giveaway Promotion

by Community Headlines on April 19, 2011 4:51 PM

First of all, we want to thank everyone who participated in the 2011 SoftwareCEO Kindle Giveaway promotion. Your responses will be used to help continue to improve the community for all of you! Now, to... More »

How To Create Software Demos that Bring In Sales Leads: 16 Tips from Autodemo

by Bruce Hadley, Founder on July 18, 2011 4:06 PM

Founded in 1998 and based in Louisville, Ky., privately-funded Autodemo has carved out -- and dominated -- an interesting niche: The 15-employee firm has helped hundreds of software companies, large and small, create compelling product... More »

Just How Far Does The CDA Go In Protecting Blog Site Operators From Defamatory Posts?

by Chip Cooper on October 25, 2011 4:35 AM

Related link: Website Legal Documents Section 230 of the Communications Decency Act (CDA) shields operators of “interactive computer services” from liability for defamatory posts by visitors. The big question is how far does this protection... More »

How mobile is your software demo?

by Autodemo on September 7, 2011 10:58 AM

Gartner Inc. predicts that in less than two years mobile phones will overtake PCs as the most common device used to access the Web. This means that the first time prospects visit your website could... More »

FTC Seeks To Regulate Online Merchants With Proposed Changes To Mail Order Rule

by Chip Cooper on November 18, 2011 5:45 AM

Related link: Website Legal Documents . The Federal Trade Commission (FTC) is proposing amendments to the Mail Order Rule that would result in its regulation of all sales made over the Internet regardless of how... More »

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