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Marketing and PR

Anything to do with acquiring leads: Market research, branding, ads, PR, direct mail, seminars, shows, etc. [Moderators: Judy Schramm]

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Comparing the Total Cost of Ownership (TCO) of SaaS vs. On-Premise

by Software Advice on March 27, 2013 11:26 AM

As Cloud technologies continue to evolve, more and more software buyers are seriously reviewing and evaluating software as a service (SaaS) solutions against on-premise offerings. While there are many factors that influence which deployment model... More »

Eliminate bad discounts

by BenBradley on March 18, 2013 11:37 AM

Using marketing to create meaningful product differentiation separates you from competitors and allows you to command price premiums. One differentiation strategy should be the elimination of bad discounts. Discounts should never lead to a loss... More »

Fresh, Warm Leads - Available Now on LinkedIn

by Susan Tatum on March 18, 2013 10:46 AM

If you still think of LinkedIn as a job hunting / recruiting site or you think of it as just another social media network that doesn’t work for software company marketers, I’ve got news for... More »

Content Marketing on the Fast Track

by Susan Tatum on February 15, 2013 10:29 AM

“The biggest mistake you can make in content marketing is to not create any content.” –unknown Funny how we marketing people can make things so much more complicated than they need to be. Content marketing... More »

Why Software Companies Can't Afford to Ignore Content Marketing

by Susan Tatum on February 1, 2013 11:50 AM

Hello Software CEOs! It’s been a while since I last posted a blog article here so I don’t blame you if you have no idea who I am. I come to you with 25+ years... More »

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Winner of 2011 SoftwareCEO Kindle Giveaway Promotion

by Community Headlines on April 19, 2011 4:51 PM

First of all, we want to thank everyone who participated in the 2011 SoftwareCEO Kindle Giveaway promotion. Your responses will be used to help continue to improve the community for all of you! Now, to... More »

The FTC Slams SaaS Marketers For Deceptive Continuity Programs

by Chip Cooper on August 17, 2012 7:17 AM

Related Link - SaaS Agreement View my video here . Read my article . More »

Finding your second whale

by BenBradley on December 23, 2012 5:04 PM

It seems every week we talk to another professional services shop trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “how are you different from... More »

FTC Report Details Best Practices Regarding Website Legal Documents For Privacy

by Chip Cooper on April 12, 2012 9:32 AM

Related link - Website Legal Documents View my video here . Chip More »

CloudCamp: A Lightning Talk on Security in the Cloud

by Mike Desai on December 4, 2012 1:35 PM

I recently had the pleasure of participating in CloudCamp Silicon Valley at the Cloud Expo Nov. 5-8, tossing my hat in the ring for a ‘Lightning Talk' on "Security in the Cloud." With only five... More »

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