January 18, 2012 2:23 PM


This is an interesting article and it's certainly one end of the spectrum of beliefs.  The other end of the spectrum is the "Steve Jobs" view of dealing with customers, which appears to be that if you have to ask your customer to help you define your vision, your purpose, your delivery and/or how you interact with them, then you don't really know what it is that you're doing and why it is you're doing it.

I believe, from my own experiences, that there is a happy balance that can be achieved, between the two ends of the spectrum.  However, I reserve the right to be wrong!

Thanks for the article.

My Best,

Frank Guerino


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