OUR NETWORK: CompTIA TechLore Magenium Solutions MyOpenRouter About UsAdvertiseContact Us
The Largest Online Community
for Software CEOs and Executives.

Buy Now!

How would you like to get more website visitors to clicks that Buy Now button - or Contact Me or Download our Latest Report, or Take a Product Tour. It┬?s not hard to do with a little testing.

The examples I listed above are all calls to action. Not surprising, these are one of the most critical aspects of your website - anything that gets a visitor to do something that moves them farther along the path to becoming a paying customer.

Calls to action can be in the form of text links, buttons, images and just about anything else you can think of on a web page. How you present these calls to action has a big affect on how many people take the action. And you┬?re not limited to just one type.

In addition to testing the type of link, you can test:

  • placement on the page 

  • colors

  • wording

  • type font 

  • Size

  • style

  • shape 

  • overall page design ┬? how well the call to action stands out from the rest of the page┬?s content.

You can test one or more variables at the same time.

If you choose to test a single variable ┬? what type of call to action button works best, for example ┬? you┬?ll be running an AB test. If you choose to test multiple variables at the same time ┬? say, type of button, wording and placement on the page ┬? you┬?ll want to run a multivariate test. Both are easy to set up with Google Website Optimizer.

If you have questions about this or any other test, just leave a comment on this post.

Clicks 'n Conversions

Management strategies, tactics, answers and ideas for faster growth, higher profits and more control.

You must login to discuss this item.


Please log in or register to participate in this community!

Log In


Not a member? Sign up!

Did you forget your password?

You can also log in using OpenID.

close this window
close this window