How would you like to get more website visitors to clicks that Buy Now button - or Contact Me or Download our Latest Report, or Take a Product Tour. It┬?s not hard to do with a little testing.
The examples I listed above are all calls to action. Not surprising, these are one of the most critical aspects of your website - anything that gets a visitor to do something that moves them farther along the path to becoming a paying customer.
Calls to action can be in the form of text links, buttons, images and just about anything else you can think of on a web page. How you present these calls to action has a big affect on how many people take the action. And you┬?re not limited to just one type.
In addition to testing the type of link, you can test:
- placement on the page
- type font
- overall page design ┬? how well the call to action stands out from the rest of the page┬?s content.
You can test one or more variables at the same time.
If you choose to test a single variable ┬? what type of call to action button works best, for example ┬? you┬?ll be running an AB test. If you choose to test multiple variables at the same time ┬? say, type of button, wording and placement on the page ┬? you┬?ll want to run a multivariate test. Both are easy to set up with Google Website Optimizer.
If you have questions about this or any other test, just leave a comment on this post.
Clicks 'n Conversions
Management strategies, tactics, answers and ideas for faster growth, higher profits and more control.