Last week I had the pleasure of connecting with Delia Ene, Director Marketing Communications, Avangate for a lively Channels Q&A session and she had some great questions, such as –

Delia Ene: “You've been in the IT channel management business for a long time now. What has changed and what is more or less constant in this line of business?”

Delia Ene: I'm a channel ready ISV. Where and how do I start with my partner program to make sure I get it right?

If you would like to see the responses to these questions and others you can find the full interview published online here:
· [COLOR=#d9262b]”Channels are a long-term commitment... a partnership marriage! Not everybody survives the post-Honeymoon period.”[/COLOR]
Later this week I’ll return to wrap up my series on “The E-Ticket to Channel Success".

Read More In: Strategy and Leadership