Thanks Judy, for starting this blog thread. I'd eagerly await your postings on this..esp if you can cover the problems facing 'very small' software companies from outside the US.
In this blog we are going to address the issues that face companies headquartered outside the United States when they start selling software in the US. For example...
How do you get your first customers in the US?
How do you market when your budget is very small?
How can you be sure there is a market for your software in the US?
How can you find good partners in the US to help you with marketing and sales?
These questions come up in the Marketing & Public Relations forum in SoftwareCEO on a regular basis. There are lots of good answers in the forum, but we're going to go into more depth here.
Daksh Sharma, who writes a popular marketing/social-media blog in India, and I are going to talk about how marketing, business development and sales are different in the US - all the business and cultural issues we see software CEOs deal with when they enter this market for the first time.
Who am I? I'm Judy Schramm, one of the moderators for the Marketing & PR forum, and the owner of a marketing and PR firm that works exclusively with small software companies. This is our 15th year in business, and currently about half of our clients are located outside the US - there are lots of exciting products entering the US market every day and we love being part of it.
Want us to address a particular topic? Just ask.