Though our economy continues to improve, it remains critical for business owners to make intelligent decisions about technology. We shouldn’t let our optimism get in the way of our better judgment. Hopefully we can all take a lesson from our slowly fading recession and remain cognizant of cash flow, making sure that our purchases are worth their value and can really aid companies in increasing ROI.
Since my induction into the technology industry in the 80’s I’ve sat by only to witness a constant river of technology “one hit wonders” arrive and disappear with nothing but a whimper. On the flip side, there have also been those which have become truly integrated and vital to my business operation; think Twitter, Alexa, Moz, Pardot. More often than not, these tools fall into the vital categories of efficiency, security, and convenience. The following three time-tested software tools have been critical to my company for some time, and represent the most helpful and long-lasting tools that I have encountered to date.