Small businesses owners are often barraged by automation software systems that promise to streamline an important business process. These systems can hold significant appeal, promising to reduce both costs and manpower requirements while still getting necessary work done. However, these systems usually claim to be “set it and forget it” type of deals. This can be misleading, and can result in unrealistic expectations as well as flawed implementation strategies. Fortunately, it is possible to derive a great deal of value from automation systems as long as you understand both their advantages and their limitations.
It’s important to understand which processes can be reliably automated within your company. These can include payroll, billing, cost accounting, IT infrastructure monitoring, internet related marketing, prospect and customer engagement management, competitive intelligence monitoring and many others. The trick is to determine which processes--if automated--will provide the most value for your company in particular. One method to determine this value involves carefully tracking employee time to determine if employees are spending large amounts of time on processes that can be easily automated. In cases such as these, implementing an automated system often provides a high return on investment by decreasing time spent on tedious activities while freeing employees to work on other tasks.