On the back of rising volatility in the global financial marketplace and fears of a U.S. recession spilling over into the European economies, stock indices have recently shown considerable weakness. When economic storms loom, smart executives typically start looking for a way to cut costs in advance of softening demand for their companies' products and services. But what if you could know with some degree of certainty where your company is profitable and where it's not, and figure out a way to do more of the profitable work? What if you fired unprofitable customers instead of firing the employees who have helped you build the company to its present stature?
Many companies that successfully slash costs to survive a recession find top-line growth elusive when the recession ends. Their best people are gone, their long term projects were cancelled and a short term focus is all they have left, resulting in the lack of a platform designed for growth.