I’m a firm believer in a tailored product demo that speaks to a potential customer’s exact requirements. You can talk with prospects on the phone all day but when it comes down to it, a great product will absolutely speak for itself – so do less talking and more presenting. Product demos are the best way to show off your product to clients and win their business. But a poorly executed product demo, whether it’s boring, long-winded and generic or - worst of all – the “show up and throw up”, will kill your chances of moving forward.
Here are some tried and true tips on creating and presenting a perfect demo.
Understanding a Prospect’s Needs
There is no one-size-fits-all product demo. Different clients are going to have different reasons for using your product and it’s your job to figure out what they want before you present the demo. The best way to prepare for a demo is to conduct a thorough needs analysis call (NAC) prior to the demo. The