Everything is going mobile these days, including businesses. A report by AppDirect found that companies are increasingly creating mobile apps as a way to reach and expand their customer base. Currently 64 percent of Fortune 500 companies and 88 percent of Fortune 100 companies offer a downloadable mobile app. But mobile apps aren’t just for large corporations. With the many app development options available, going mobile is a viable choice for small businesses too.
And all evidence points to it being a smart business decision. Building a local following has always been one of the surest ways for a small business to thrive, and according to Forbes, 49 percent of smartphone users use apps to find local information. Building an app can help you reach this mobile user audience and stay connected with your existing customers. And apps are also an easy way to jumpstart PR initiatives.