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A SoftwareCEO Blog By Daniel Odio

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I am CEO and co-founder of PointAbout, Inc. We launched AppMakr.com in 2010, a DIY platform that lets anyone make an iPhone, Android and Windows Phone app--no coding experience required. I am a speaker & panelist on ways social media & mobile innovations are changing our lives.

And the Secret to being a successful entrepreneur is...

Originally appeared on DanielOdio.com on 10/26/2010.

Something hit me today like a ton of bricks.

Something thats so damn obvious I cant believe I never encapsulated it into a single coherent thought before.

The secret to being a successful entrepreneur is trading up.

Yep, thats right, trading up.

Trading up, as in the Red Paperclip guy who, after a series of trades, went from a paperclip to a house.

Except Im not talking about trading paperclips for houses. Im talking about turning nothing into something.

Im talking about hustling. About maximizing opportunities. About asking yourself, what could I do with this thing I just got, to turn it into something bigger and better based on my goals? (the thing being press, or a successful product launch, or an introduction, or basically anything).

I just realized today this is something I do all the time. Ive done it so much that its ingrained in the very fabric of my being.

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Fundraising Hacks: Interview with Naval Ravikant of AngelList

This is the first of a multi-part blog post I¬?ll be writing over the next week that will chronicle my experience raising a $1MM round for AppMakr.

I¬?ll be sharing my learning and experiences as a first-time fundraiser out here in the Valley. ¬†My goal is to provide pragmatic tips to help other entrepreneurs understand the process and short-cut the time fundraising typically takes. ¬†Think of it as download that condenses 4 months of learning into a series of blogs you can read in an hour.

Be sure to subscribe to the blog (at right) if you¬?d like to get those future posts. ¬†Also, we¬?re throwing a party to thank the investors who made this round possible, and celebrating the fact that over 1,000,000 people have now used apps made through AppMakr. ¬†RSVP here to join us on 10/28 at 6:30pm. ¬†You¬?ll meet Mitch Kapor, George Zachary, Pietro Dova, Ben Narasin and other AppMakr investors.

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