Originally appeared on DanielOdio.com on 10/26/2010.
Something hit me today like a ton of bricks.
Something thats so damn obvious I cant believe I never encapsulated it into a single coherent thought before.
The secret to being a successful entrepreneur is trading up.
Yep, thats right, trading up.
Trading up, as in the Red Paperclip guy who, after a series of trades, went from a paperclip to a house.
Except Im not talking about trading paperclips for houses. Im talking about turning nothing into something.
Im talking about hustling. About maximizing opportunities. About asking yourself, what could I do with this thing I just got, to turn it into something bigger and better based on my goals? (the thing being press, or a successful product launch, or an introduction, or basically anything).
I just realized today this is something I do all the time. Ive done it so much that its ingrained in the very fabric of my being.