Sponsor the 2nd annual SoftwareCEO/CompTIA Software Innovation Awards and Reach 200+ Industry Leaders!

This year's Software Innovation Awards will be presented during the Software Marketing Perspectives Conference & Expo's opening session on May 8, 2008. Now in its 4th year, the SMP Conference is specifically designed for and targeted at professionals responsible for bringing new high technology products to market and guiding their product life cycles. Participants at this event include:

• Product managers and directors
• Vice presidents and directors of marketing
• Marketing communications managers and directors
• Public relations executives and account representatives
• Market researchers
• Strategic communications consultants
• Channel managers
• Business line directors
• Advertising agency account executives
• Media planners

Award Sponsorship Benefits

As a sponsor of one or more SoftwareCEO’s Software Innovation Award categories, here’s a sampling of what you get:

• Sponsorship acknowledgement on SoftwareCEO website.

Your company logo, name, and website URL will be added to these Innovation Award website pages:


1. "Innovation Awards Categories" page
2. "2008 Award Nominees" page
3. "2008 Award Winners" page (url will be created once winners are announced)
• Complimentary admission to the Software Marketing Perspectives event (regular registration for this 3-day event is $995).
• A Powerpoint slide displaying your logo as sponsoring the award will be displayed on large screen(s) during the presentation of the sponsored award(s).
• An Invitation for your company's senior executive (must be CxO or Managing Director) to co-present the Software Innovation Award for an award category.
• Verbal acknowledgement of your sponsorship during the SMP event
• Table-top literature display in the SMP Pavilion.

Award Categories

With eight different categories, advertisers can pick the category(s) they’d like to sponsor:

1. Company Achievement in Innovation: Companies who demonstrate extraordinary levels of substantial ongoing innovative activity are encouraged nominate. Company innovation may be in product design, development approaches, marketing, sales, or other business activities.
2. Most Innovative Software Idea: Companies and individuals who have provided innovative ideas that helped drive the software industry forward will be awarded. Their innovative ideas, methodologies and approaches may be expressed in books, through websites, seminars, or other publications.
3. Most Innovative Service/Business Model: Companies and individuals who have conceived, developed and launched innovative software services and/or used innovative business models to provide a service can win this award. This category includes new approaches to delivering web content.
4. Most Innovative Software for the Software Industry: Companies providing software products and tools that help software companies run their businesses are urged to apply. Licensing solutions, testing tools, version control software, tools that track software defects and enhancements, software design and development environments, web development tools, and other similar software fall into this category.
5. Most Innovative Enterprise Software: Companies providing software products, utilities and tools that help enterprises run their applications and enterprises more efficiently and profitably can win this award. Software platforms, libraries, frameworks, components, database engines, data tools, workflow and integration, change and configuration management, SOA, ESB, EIS, and process optimization are just a few examples of software that fall into this category.
6. Most Innovative Small and Medium-Sized Infrastructure Software: Companies providing software that helps small and medium-sized businesses run their applications and businesses more efficiently and profitably can win this award.
7. Most Innovative General Business Software: Companies providing general business applications are encouraged to submit their products for nomination in this category. E-mail control software, collaboration tools, and project management solutions fall under this umbrella.
8. Most Innovative Vertical Industry Software: Companies providing business applications to specific industry verticals may seek this award.

NOTE: SoftwareCEO/CompTIA, at its sole discretion, may revise these categories or decide to award multiple or no winners in any given category.

Sponsorship Pricing and Contact Details

To express your sponsorship interest, or for more information, please contact Leesa Themistocles (+1-508-904-7691).

For more information on the Software Innovation Awards:

• What is SoftwareCEO/CompTIA
• Why Enter
• Eligibility and Nominations
• How to Enter
• Categories
• Judging
• Sponsorships
• 2008 Award Winners
• 2007 Award Winners